NASCAR and the Rolling Stones announce a wild new collaboration
It is not every day that the worlds of elite racing and legendary rock ‘n’ roll collide, but that is exactly what NASCAR and the Rolling Stones have done. In partnership with Goodyear, this collaboration leans into the shared DNA of both icons—a life built on the road and a constant pursuit of performance.
The centerpiece of this crossover is a custom-designed NASCAR show car that has been reimagined as an immersive listening lounge. Fans in Chicago will be able to experience the band’s upcoming album, “Foreign Tongues,” inside this vehicle as it makes the rounds at various city landmarks leading up to the race weekend at Chicagoland Speedway.
Beyond the listening experience, the partnership features a dedicated merchandise line, including a signature racing jacket, and limited-edition collector vinyl. A creative film is also part of the launch, featuring drivers Jesse Love, Connor Zilisch, and Carson Hocevar, alongside driver and creator Cleetus McFarland. They are portrayed as a touring band, drawing a direct line between the intensity of a concert tour and the grueling nature of the NASCAR schedule.
