Wolf Lubricants renews partnership with WRC through 2029

Wolf Lubricants has solidified its commitment to the FIA World Rally Championship by signing an early renewal that extends its partnership through the 2029 season. The deal marks a decade of collaboration, confirming the brand will retain its title sponsorship of the high-stakes Sunday Wolf Power Stage and its support for the FIA Junior WRC.

The Junior WRC category remains a key technical testing ground for the lubricant manufacturer, offering an open-air laboratory to refine product formulations across varying terrains and climates. Starting in 2026, the partnership will also integrate with the 'Beyond Rally' programme, focusing on joint efforts toward sustainability and technical innovation.

Beyond technical development, the deal maintains Wolf’s visible presence at rally events through fan engagement initiatives, on-site service park activations, and hospitality programmes for clients. Arne Dirks, Chief Marketing Officer at WRC Promoter, noted that the extension provides a foundation to grow the relationship further as it nears a ten-year milestone.