WRC launches updated merchandise collection ahead of Rallye Monte-Carlo

The FIA World Rally Championship has announced a strategic partnership with the Australian firm Motorsport Distributors Group to refresh its official merchandise range. The collaboration aims to provide supporters with high-quality apparel that reflects the series' identity as the new season prepares to open at Rallye Monte-Carlo.

Initial product offerings center on casual wear, with plans to broaden the catalog throughout the year to include accessories and practical items for rally fans. WRC Promoter Chief Marketing Officer Arne Dirks emphasized that the project is designed to cater to the sport's highly engaged audience, noting the deep connection fans maintain with the championship's branding.

Managing Director of Motorsport Distributors Group George Nicolopoulos stated that the company is committed to delivering premium gear that embodies the energy of rally racing. The new collection is currently available via the updated WRC online retail platform.