Here is the thing about Rick Hendrick: the most successful car owner in NASCAR Cup Series history has a secret hobby. At age 77, the legendary boss is apparently a big TikTok guy, and his drivers are the ones receiving the digital payloads.
Speaking Tuesday morning at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County ahead of the 2026 NASCAR Awards, Kyle Larson dropped this incredible piece of behind-the-scenes reality. Larson, who has driven for Hendrick Motorsports since 2021, admitted that he downloaded the platform for one reason only.
It was like the Hendrick Motorsports drivers showing up to the race, and we’re like vibing and dancing to some music,
“I had no clue that he was a big TikTok guy before I got there,” Larson said. “He’s the only reason why I have TikTok, so when he sends me texts with links to TikTok, I can actually open it. That’s the only time I open that app. He’s a fun individual for sure.”
That dynamic gives us a rare window into the personality of a man usually seen as purely professional and serious. Far from a stiff corporate atmosphere, Larson found a surprisingly loose environment when he joined the squad. Hendrick even plays the role of a straight-up comedian during team luncheons, turning events into roast sessions where nobody wants to be the target.
Even on championship weekend, the humor kept flowing. Hendrick sent Larson a TikTok on Saturday night ahead of the Sunday finale at Homestead-Miami Speedway, where Larson ultimately clinched his third championship in six years.
“It was like the Hendrick Motorsports drivers showing up to the race, and we’re like vibing and dancing to some music,” Larson said of the video. While the boss might not be filming his own dance routines anytime soon, the sport's winningest owner clearly knows how to keep his crew loose.
