That said, Ferrari have officially become the latest team to shake things up with a special livery for the United States Grand Prix weekend. Both Charles Leclerc and Lewis Hamilton will pilot SF-26s adorned with this unique visual design in Austin.
Here's the thing about this machine: it's a direct tribute to the people behind the scenes. Developed alongside title partner HP, the aesthetic brings sketches, technical drawings, and blueprint-inspired graphics right to the forefront. It is a visual celebration dedicated entirely to the designers, engineers, and technicians who build a Formula 1 car long before it ever touches a racetrack.
Thanks to our collaboration with HP, we were able to bring that process to life visually and tell a story that reveals the craftsmanship and innovation behind the performance.
The project required heavy cooperation between specialists from both Ferrari and HP. Multiple rounds of testing and refinement went into ensuring the graphics could be accurately reproduced for the weekend, utilizing HP Latex technology to pull off the blueprint-inspired look in a continuation of previous special livery work.
“The livery celebrates the journey from idea to reality,” explained Silvia Cavallaro, Head of Color and Trim at Ferrari. “Every Ferrari starts with creativity, sketches and engineering expertise long before the car reaches the track.”
It is a fascinating glimpse into the craftsmanship and innovation required for pure performance. As Cavallaro put it, “Thanks to our collaboration with HP, we were able to bring that process to life visually and tell a story that reveals the craftsmanship and innovation behind the performance.” Now, we get to see how that journey from idea to reality translates out on the track.
