Now, that is what you call a financial machine. According to Motorsport.com, newly filed Companies House accounts for Mercedes-Benz Grand Prix Limited show the squad raked in a confirmed £633.4million in revenue in 2025 while handing out a total of £125m in dividends to its shareholders.
That staggering revenue figure represents an increase of £1.3million from the £632.1million recorded in 2024. More than £415million of that 2025 total arrived straight from sponsorship and licensing, helping push the profit for the year after tax up to £125.9million from £16.9million. Operating profit, which the directors highlight as the team's most dominant metric, climbed to £166.7million compared to £156.2million the previous year.
As the directors noted in the report regarding this strong commercial performance, close control of the cost base played a vital role. The filing also confirmed that the team completed the FIA audit process in full compliance with the 2024 Financial Regulations, while delivering £125million in dividends compared to the £100million paid out in 2024.
Behind those numbers lies an expanding portfolio of partners. The accounts show the team listed 24 team partners in 2025, welcoming new deals with brands like adidas, Meta AI, and Nasdaq, alongside Microsoft, Nu, and Zuma added in the first quarter of 2026. Interestingly, despite that commercial muscle, Mercedes saw less airtime on television. Their share of broadcast coverage dropped from 15.5% in 2024 to 13.2% in 2025, a shift the team attributes to McLaren taking 24% of the coverage during their fierce fight for the championship.
There were ownership shifts behind the scenes as well. In November 2025, CrowdStrike founder and chief executive George Kurtz secured a minority stake in Toto Wolff's ownership company, Motorsports Invest, becoming a co-owner of the team. Meanwhile, infrastructure upgrades continue at pace, with construction on two new buildings at the Brackley site scheduled for completion in the second half of 2026.
The financial picture contrasts with rival figures, such as those filed by McLaren Racing Limited on 30 September. McLaren's 2025 accounts revealed revenue of £588.5million up from £488.4million, but the reigning constructors' champions posted a £17.4million loss for the year alongside an operating loss of £42.8million, largely driven by share-based payments.
On the track, Mercedes currently leads the 2026 constructors' championship on 578 points, sitting 134 ahead of Ferrari. Andrea Kimi Antonelli holds a 102-point lead over George Russell in the drivers' standings as the paddock heads to the United States Grand Prix in Austin, running from 23-25 October. Team chief Wolff confirmed that both cars are expected to run the latest upgrade at the Circuit of the Americas to aid learning for next year.
